Erydon Advisory — Investor Lens
Stage-Specific Investor KPIs
Choose your maturity level and sector. Instantly see what serious investors typically look for at your stage —
explained in practical, non-technical language.
1. Position your company
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Investor view
Quick lexicon (no jargon)
MRR
Monthly Recurring Revenue: steady, predictable monthly income.
Runway
How many months your cash lasts at current burn.
Burn rate
How much cash you spend per month while unprofitable.
Unit economics
Profit or loss per customer / order / loan / asset.
Gross margin
(Sales − direct costs) ÷ Sales — what is left to pay everything else.
EBITDA
Operating profit before interest, tax, depreciation & amortisation.
Payback period
How long it takes to recover customer acquisition cost.
Cohort
Group of users starting in same period, to track retention / quality.